If you are an auto buyer looking to buy pickup or full-size trucks in the country today, you will require some serious towing capacity to be able to afford the luxurious pickups available in the market. With GM supposedly considering a Chevrolet Silverado pickup that could cost over $100,000, the story of American love for pickup trucks is being rewritten. While you could buy a midsize Nissan Frontier for less than $20,000, that truck isn’t new and hasn’t been redesigned in 14 years.

However, if you’re looking for a brand-new full-size pickup truck with all the latest features and tech, the average prices are between $45,000 and $60,000. In fact, the average price for the Ford F-series pickup truck, which is the country’s best-selling vehicle, was over $45,000 in the first quarter of 2019. Here are the top 4 factors driving the prices of luxury pickups up into the 6-figure range:

1. Special edition trucks
Automakers in the country have moved far beyond their standard-issue pickup offerings, and they are now charging a premium for special edition trucks and models. Some of the pickup truck models include the Chevrolet Silverado High Country, the Ford 2019 F-150 King Ranch®, and the Ram Laramie Longhorn®. These models include not only improvements in exterior design but also much better powertrains, special seats, and more. For instance, the price of the Silverado High Country could cross $100,000. The Ram Laramie Longhorn® pickup, for instance, features cowboy boot-style on the seats, which drives up its price.

2. Luxurious interiors
Today, truck designers are packing luxury features into pickup truck interiors. These features include the likes of advanced infotainment systems, customized upholstery stitching, premium leather, advanced tech in the form of driver-assist systems, and more. All of these additions are inflating the prices of pickup trucks, which was seen in the first few months of 2019.

3. Heavy-duty pickup trucks
In some cases, the prices of heavy-duty pickups are already close to the $100,000 range, like Ford’s 2019 Super Duty F-450 Limited pickup, which comes with seating for 5.

4. Electric models
If you thought trucks with luxurious interior were pricey, wait for the electric models. For instance, Tesla’s electric trucks are expected to cross the $100,000 mark, given that its ultra-luxury vehicles are easily over $100,000 currently. Expected to look like something that is “out of a sci-fi movie” with a cool design and an amazing towing capacity, the prices of the Tesla truck are expected to hit the roof. Even Rivian, a fairly new automaker, is launching two electric trucks, as is Ford with an electric version of the F-150.

The pickup truck market in the country is certainly changing. Those who are looking to invest in a good, feature-equipped truck certainly need to be prepared for more options and be ready to do deeper research.